Creating a Value-Based Reputation Risk Strategy and Risk-Informed Culture

Monday 9:45 – 10:45 AM

Session Description

Globally, corporate scandals have dominated the headlines and the strategy used to manage each crisis varies. As Warren Buffet’s famous words state, “It takes 20 years to build a reputation and five minutes to ruin it.” Whether it is potential employees or co-op directors and members, a cooperative must continually maintain a commitment to its brand and the risk to its reputation in the market. Rashmi extrapolates her own story and her decision to ascend through the many challenges she faced to explore how corporations can implement a reputation risk strategy focused on integrity and transparency. How can an organization make choices that are risk-informed, incorporate culture, and avoid disruptions? Gain an understanding of Rashmi’s three-part process to help create a values-based approach to protect any organization from risk to its reputation.


Rashmi Airan

Rashmi grew up in Miami with her Indian parents. Her roles include being a small business owner, lawyer, volunteer, entrepreneur, and most importantly, a mother. Rashmi was named Kent Scholar at Columbia Law School and worked for Morgan Stanley after graduating with honors from UNC-CH. She has worked at law firms and for the government. While running her own firm, one of Rashmi’s clients engaged in illegal business practices. Rashmi served six months of a year-and-a-day sentence in prison—an experience she now shares boldly to encourage ethical vigilance and ethical decision-making.