Fashion a Culture of Greatness

Sunday 2:00 – 5:00 PM

Session Description

On organizations Culture is more important than leadership or vision because it defines the values that dictate how people operate day to day. Culture is defined in a variety of ways, but certain elements consistently impact how it emerges: Language, Values, Education, Priorities, Communication, Accepted Behaviors, etc. An organizations Culture has more tangible impact on the bottom line than any person or policy. Thus, fashioning a Culture of Greatness is critical.


  1. Understanding that Culture is malleable, purposefully inserting beliefs around core values and highquality interactions amongst the team, is an opportunity HR professionals can seize. Recognizing the factors that currently contribute to the environment impact an employees ability to embrace the new. We can define and implement strategies that make a thriving culture possible.
  2. Establishing foundational pillars that support your organizations characteristics is essential. Your company and your people are unique. Yet in this message you’ll discover how the four universal virtues of Honor, Excellence, Identity and Significance create the infrastructure for your culture to flourish.
  3. Being intentional about crafting your culture produces some amazing results! You’ll find the alignment of thinking, delivers a more dynamic space for transparent interaction. It enables a diversity of perspectives to be platformed and appreciated. It directly contributes to measuring accurately progress towards goal achievement. It opens wide the involvement in strategic plans and problem solving.


Greg Hawk

As a Corporate Culture Specialist, Greg brings an expansive leadership portfolio to your service. For two decades he has mentored leaders, developed teams, crafted culture and empowered employees. He is intensely motivated to grow high capacity talent who work, serve and sell with excellence, consistently.

As a Keynote Speaker, he is an enthusiastic character. His style, wit and energy consistently capture the attention and imagination of audiences. His forward thinking contributes fresh perspectives that work. He’s annoyingly optimistic, contagiously energetic and slightly mischievous. People tend to like him.

Compelled by the belief that individuals who Think, Act, Lead and Create Like An Owner® will be more fulfilled and productive, he originated the Like An Owner® platform. His mission is to challenge and empower leaders, teams and organizations to reach for Greatness.