Inclusive Storytelling | Capturing Authenticity Through Employee Driven Content

Tuesday 11:15 AM – 12:15 PM

Session Description

You know the employees you ask to fill a diversity panel or be featured in a campus recruiting brochure? Too often these experiences become tokenizing instead of opportunities for our employees to influence strategic content. It’s time to change all that.

Employees and candidates alike crave transparency and authenticity. In this session, we will show you how to develop compelling and inclusive content strategies driven by those that matter most – your employees. Let’s empower and activate your diverse employee ambassadors together.


Elena Valentine

Workplace storyteller, #HRAgainstLame movement builder, and Design Researcher, Elena spends her days leading the team at Skill Scout to bring jobs to life on video. Every workplace has a story to tell about the team, skills, environment, and output. Elena helps tell those stories to attract the right candidates for the job, and showcase candidates’ skills. As CEO, Elena wears many hats, but really geeks out on: new media (360, VR, POV videos, silent storytelling), partnerships, and building Skill Scout’s diverse workforce!